Digital display signage is an electronic display platform used to deliver information about company products and services, advertising and brand awareness. It does this through an electronic display platform via high-quality video and graphics. It is estimated that the industry will be worth a whopping $20bn ($15.6bn) by 2020.

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In an age in which consumers no longer respond to ads in print, signage that is digital is being seen as a more effective way of increasing a company’s client base. Let’s look at some of the benefits.

Increased recall and retention

Digital displays are viewed 400 per cent more than static displays and have a recall rate of 83 per cent, which is much higher than traditional media. Eight out of ten customers enter a shop or establishment because a sign stood out and caught their attention.

Increase in revenue

Sales increase by up to 33 per cent for brands that use digital display signage. Signboards can deliver messages about promotions and special offers direct to customers at the point at which they are looking to make a purchase.

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Low cost

Digital signage reduces the need for printing; therefore, companies that take advantage of it reduce the need for items such as menu boards, posters, brochures and even traditional billboards. Use of this type of signage reduces the cost of logistics and storage of such marketing materials, not only reducing spending but also saving time.

Easily deployable

The great thing about digital sign boards from specialists such as is that they can be easily changed and optimised at any time to suit your target market. The design can also be sent quickly and easily to other branches in a matter of minutes. There are cloud-based platforms that allow for easy creation, deployment and maintenance of adverts.

Digital connectivity

One of the other benefits of this type of signage is that it can be combined with content from social media and display RSS feeds and even weather updates while advertising products and services. It can also be a great tool for streaming videos about certain products and services that can be used to drive the message of the brand. It has been proved that linking social media alongside the information of your products both reinforces trust and promotes the brand.

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