Archive for October 2018

Of course, you do not just create a website for yourself. No, you want to share your content with others and you want as many visitors as possible on your website. Most people start their search for information on Google nowadays, so you want to score as high as possible in Google. With these SEO tips from Bob the web builder you have the basics of your search engine optimization in order!

Search engine optimization (in English Search Engine Optimization, often shortened to SEO) has two tasks:

  • Set up your site in such a way that a search engine can easily index and understand it
  • Ensure that the search engine finds your web page most relevant to the search term on which you want to score, so that you are placed on top.

The tips in this article will help you with this. Moreover, these tips also improve the user-friendliness of your site, because a perfect user experience is exactly what a search engine wants to offer.

You always create a website for visitors, never for Google. Google (and SEO) is only a means to get more visitors to your website. Make sure your website is as user-friendly as possible and that the content on your website (texts,images, video, etc.) is of top quality. If you make a visit to then it is for sure that you will be having the best deals now.

A user-friendly website is usually also a search engine-friendly website

In addition, Google is also getting better at assessing the quality of (the content on) a website, so that sites that offer real added value to visitors will score better and better. Google also measures how much time visitors spend on your site. In SEO terms this is called dwell time. The longer visitors stay on your website, the higher your site will rank in the search results.

SEO tip 2: Determine which search terms you want to score on

Of course (the content of) your website must match the needs of your visitors as well as possible. So before you start with SEO, it is of the utmost importance to identify these needs, and you do so by carrying out the following 2 studies:

Does a top task research to find out why people actually come to your site?

Do a keyword search to find out what exactly a visitor type in to Google when he searches for (information about) your product or service.

SEO tip 3: Provide a good website structure

As you have read in tip 2, you will find a top research questionnaire and a keyword research why people come to your website and what search terms they use for that. This information forms the basis for setting up your website structure.

When looking into starting your own food-based business whether this is a pop-up café, a bakery business or perhaps even an artisan restaurant there can be many things for you to think about. Once you have chosen you desired location and are looking to kit out your kitchen area there are a few items of commercial equipment that you might want to have a look at.

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Ovens – Commercial ovens are larger than your standard domestic ones and allow for you to cook more items at a time. The sort of oven you are looking for will depend on what you are producing on a daily basis and your needs in terms of oven space and hob space. You can find ovens like the Lincat Combi Oven at and it is well worth having a look to see what they have on offer.

Fridges and Freezers – One of the staples of your kitchen equipment should be your fridge and freezer. Again, the type that you need will depend on the amount of food that you have to store, the length of time you will be storing it and whether you will need items to cool down in very short periods of time. This could mean that a standard commercial fridge and freezer will suit you or you may need to look at a cold room instead and perhaps a blast chiller and freezer to cool your items down in no time at all.

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Commercial grade mixers – mixing batters and cake mixes by hand is a long and potentially boring task, it also slows down the amount of mixtures that can be made as you need to ensure that the bowls and utensils are washed in between each batch. A mixer allows for you to make larger amounts of the mixtures and in a much quicker time. It is important though that you find a commercial grade mixer as your standard domestic mixer is not intended to be over used and will result in the machinery breaking down.

Industrial dishwasher – No one wants to be washing up pots and pan all day long and a commercial dishwasher will not only mean you don’t need to employ someone to work as a pot washer but it will also ensure that all of your cutlery and equipment will be washed at temperature hot enough to kill of any bacteria and viruses that may be present on them.

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