Archive for April 2018

If you want to be a first-class SEO expert, you will need to get to the top of your game in certain areas of technology and marketing, and continually evolve and self-improve to stay there! Let’s take a look at the essentials:

Image Credit

Marketing

1. Copyright and trademark law

You don’t need to be a lawyer, but you do need a good grasp of how trademark and copyright laws protect intellectual property. Online infringements can have a negative impact on SEO traffic and how Google evaluates a website.

2. Domain strategy and management

You will need to understand the options available to protect intellectual property in the domain space and prevent traffic leaks.

3. Affiliate networks

You will need to be able to identify which affiliates are not providing value in the customer journey or are redirecting traffic away from your website.

Image Credit

4. Paid search

What is working well in your organisation’s paid-search program and and is your SEO and paid-search aligned on keywords to win top positions?

5. Campaign calendars

It is very important to review your campaign calendar to identify which campaigns will drive search demand and to identify the keyword searches which these campaigns are likely to trigger. There are various providers of professional SEO services who can advise on this, such as https://www.elevateuk.com/seo-services/.

6. Creative

It is useful it spend time with the creative team to brush-up your writing skills and learn from their successful content.

7. Forecasting

To create a sound SEO forecast, we must understand the underlying process for the whole marketing channel forecast and our objectives. There are plenty of training resources available around this, such as https://www.cim.co.uk/event/79180/.

Technology

1. Front-end development

One essential skill is to be able to read and review front-end code – it is useful to have a website that you maintain yourself to keep your skills well honed.

2. Load balancing

A good grasp of the way load-balancing technology works to route web traffic will give you a big advantage in SEO.

3. Log file analysis

Analysing a sample of logs on the servers which serve your customers can help you to find valuable customer experience information.

4. Linked data

Linked data goes beyond page linking, with data aggregated from many sources into a single customer resource.

Warehouses have long been the backbone of many businesses, whether manufacturing, retail, or as a supplier to other businesses. Ensuring they operate efficiently is critical to business success, but how has e-commerce brought warehouses into the digital age?

Image Credit

Streamlining shipping and storage

Like most technologies, those implemented in warehouses are designed to make the job easier and more efficient. As consumers and clients demand an ever-increasing number of delivery options and competition increases, the demand to provide slick, quick delivery is real for most businesses. Increased competition has another knock-on effect, of course – stock loss must be kept to an absolute minimum to maximise profit.

Technology is helping warehouses to manage to their inventory, minimising loss of stock and making it quicker to find items amongst an ever-growing product range. Warehouse operatives today are more likely to been seen sporting a hand-held device than a pile of old-fashioned bin cards. As with all technology, there are myriad options available to warehouses.

Solutions range from simple barcoding systems to complex stock management software that can track stock right from goods in to delivery to the client’s door. These more complex systems can even talk directly with suppliers and consumers in some cases, auto placing orders to suppliers as stock levels fall and notifying customers exactly when their order will be delivered.

No amount of technology can help if your warehouse is unstructured and haphazard, of course, with shelving and racking playing a big part in ensuring the space can be maximised and well organised. If you are looking for industrial shelving in Ireland, companies such as https://www.rackzone.ie/shelving/industrial-residential-shelving supply a wide range at competitive prices.

Image Credit

What does the future hold?

According to the Financial Times, warehouses will be full of robots fulfilling grocery orders if Ocado’s model is followed; however, this is state-of-the-art technology, with its automation intelligence and collaborative nature, is unlikely to be the norm for every warehouse for some time. More realistic further technology advancements are likely to include improvements to the existing barcode structure, which has been in place for decades, and an increase in the number of wearable tech gadgets available for employees.

It is also likely that warehouses will become more segmented to further improve efficiency and meet the ever-increasing delivery demands of clients and consumers.

  • Partner links